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How O2 avoided an online PR crisis

Back in the day, life was that little bit simpler: You only had one phone number per friend to remember, there was never the threat of ugly pictures of yourself popping up on the Internet (you didn’t...

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Natwest Social Media Crisis – The Importance of Immediacy in a Social Media...

In the digital age we live in, when we are not happy with the service a company has provided us, more often than not we turn to Facebook and Twitter to seek immediate support.  But what happens when...

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